"F&I Managers Face Uphill Battle as Consumers Bite Back at High Costs The auto-buying experience can be daunting enough, with sticker shock setting in as soon as consumers lay eyes on the price tag. But it's not just the cost of the vehicle that's a major turn-off - finance and insurance (F&I) products often come with hefty price tags that can leave buyers feeling overwhelmed and hesitant to make a purchase. According to industry experts, F&I managers are struggling to convince consumers to add these extras to their purchase, but a new approach may be just what's needed to break down these barriers and get buyers back on board. In a bid to better understand the issue, F&I expert Ryan Hanlon is sharing his insights on how to overcome consumer resistance and make these essential products more appealing."
It’s common for consumers to resist buying finance and insurance (F&I) products because they’re already intimidated by the high cost of vehicles. How can F&I managers overcome this hurdle? Ryan Hanlon ...
