Electric vehicle manufacturer Polestar is making a surprising move, announcing that it will no longer sell new cars directly to customers in the United States. The Swedish brand, known for its sleek designs and high-performance electric vehicles, has decided to shift its sales strategy in response to declining sales and increased competition in the US market. As a result, Polestar will transition to a franchise model, partnering with local dealerships to sell its vehicles, a move that could give the brand more exposure and credibility in the American market. The decision marks a significant shift for Polestar, which had previously been successful in selling cars directly to customers through its online platform and company-owned stores.
Why Polestar won't sell you a new car in America anymore USA Today
