Alpine’s A390 sports car is struggling to meet sales targets amid aggressive pricing tactics from German luxury automakers, which are offering lower monthly financing rates. Renault Group’s CEO acknowledges the challenge but frames it as part of a long-term strategy, emphasizing a 20-year outlook for the brand’s growth. The competitive pressure highlights how premium sports car buyers are increasingly swayed by flexible payment plans. Industry observers will watch whether Alpine can adjust its approach to regain market traction.
Renault Group CEO Francois Provost says Alpine’s A390 is selling below expectations as German premium rivals undercut it on monthly payments, but he sees a 20-year journey ahead.
