In a candid interview, Toyota's North America CEO Ted Ogawa sheds light on the pressing issues facing the automotive industry. With affordability emerging as the top concern, Ogawa reveals the key factors driving this shift in priorities and how it affects consumers. Furthermore, he weighs in on the potential implications of the US-Mexico-Canada Agreement (USMCA) not being renewed, a development that could significantly impact the industry's supply chain and pricing. Additionally, Ogawa addresses the highly anticipated compact pickup truck, which has been delayed, and explains why dealers will have to wait a little longer for its release. As the automotive landscape continues to evolve, Ogawa's insights offer a glimpse into the industry's future and the challenges it must navigate.
Toyota's North America CEO Ted Ogawa discusses why affordability has become the industry's top concern, what happens if USMCA isn't renewed, and why dealers must wait for a compact pickup.
