Toyota's North America CEO Ted Ogawa is speaking out about the biggest challenge facing the automotive industry today: affordability. As the cost of raw materials, labor, and regulatory compliance continues to rise, consumers are feeling the pinch at the pump and at the dealership. In an exclusive interview, Ogawa reveals the industry's top concern and the potential consequences if the US-Mexico-Canada Agreement (USMCA) is not renewed, which could lead to a significant increase in tariffs and further drive up prices. The CEO also addresses the highly anticipated compact pickup truck, which has been delayed, and explains why dealers will have to wait a bit longer for its arrival.
Toyota's North America CEO Ted Ogawa discusses why affordability has become the industry's top concern, what happens if USMCA isn't renewed, and why dealers must wait for a compact pickup.
