"Elevated Gas Prices Give Rivals an Edge: Volkswagen Struggles to Compete with Hybrid Options. As gas prices continue to soar, consumers are increasingly turning to hybrid vehicles from rival manufacturers such as Honda, Hyundai, Kia, Subaru, and Toyota. These eco-friendly options have proven to be a major draw, with many customers opting for the fuel efficiency and lower emissions offered by these models. Volkswagen, however, has seen its sales suffer as a result, highlighting the need for the German automaker to accelerate its own hybrid strategy to remain competitive in the market."
VW has seen hybrids from rivals such as Honda, Hyundai, Kia, Subaru and Toyota attract customers, especially with elevated gas prices.