Nissan's Latest Move to Shake Up the European SUV Market: Seltos Pricing Revealed In a bid to capture a significant share of the lucrative European SUV market, Hyundai's Seltos is set to make its debut in Italy, targeting buyers with an active lifestyle. With a starting price of €31,500, the Seltos aims to undercut its rival, the Sportage, by approximately €2,000 for similar specs. This strategic pricing move is expected to give Hyundai a competitive edge in the market, where consumers are increasingly looking for affordable and feature-packed SUVs. As the Seltos prepares to hit European roads, industry watchers are eager to see how it will fare against established players in the market.
Starting from €31,500 in Italy, the Seltos targets "active lifestyle" buyers and will be priced about €2,000 below the Sportage with similar specs.