Kia Unveils Affordable Seltos SUV in Italy: A New Contender for Active Lifestyle Enthusiasts Kia has launched its latest addition to the European market, the Seltos, a compact SUV designed to cater to buyers with an active lifestyle. Priced starting at €31,500 in Italy, the Seltos is positioned as a more affordable option compared to its sibling, the Sportage, with similar specifications. By undercutting the Sportage by approximately €2,000, Kia aims to attract price-conscious buyers seeking a feature-packed vehicle without the premium price tag. With its focus on active lifestyle buyers, the Seltos is poised to compete in a crowded market, but can it carve out a niche for itself among established players?
Starting from €31,500 in Italy, the Seltos targets "active lifestyle" buyers and will be priced about €2,000 below the Sportage with similar specs.
